All the Trends
Trends in beauty are always changing, and these five influencers are at the top of it all. They set the bar for what's in right now, with everything from artistic and creative looks to easy-to-follow tutorials and product reviews that we all trust. So with that in mind, they’re worth checking out.
1. Kylie Jenner
Kylie Jenner is a global businesswoman and beauty icon who has built a multi-million-dollar brand with her cosmetic line Kylie Cosmetics. Known for her trendsetting makeup looks and social media influence, she frequently experiments with bold lips, contouring, and new beauty products. Kylie has millions of followers on Instagram and TikTok, where she continues to influence modern beauty trends and inspire fans.
2. Jeffree Star
Jeffree Star is a provocative and irreverent beauty influencer and entrepreneur known for his bold makeup and signature over-the-top personality. He is the founder of Jeffree Star Cosmetics, which features products with boundary-pushing colors and formulations. Jeffree is a social media mogul with millions of followers and is considered a cultural touchstone in beauty and digital influence.
3. James Charles
James Charles is an American makeup artist and social media personality who became popular for his viral makeup tutorials and innovative artistry on YouTube. Characterized by his vibrant, experimental style and collaborations with major brands, he has developed a large, dedicated fanbase. James has continued to push boundaries in the beauty industry while inspiring a new generation of makeup lovers.
4. Mikayla Nogueira
Meet TikTok and Instagram sensation Mikayla Nogueira. Mikayla is known for creating relatable, genuine beauty content that's charming and down-to-earth. Her captivating tutorials, authentic product reviews, and magnetic personality have amassed her millions of loyal fans. Mikayla is a tastemaker who's mastered the art of combining professional techniques with everyday beauty.
5. Manny Gutierrez
Manny Gutierrez, often called Manny MUA, is a pioneering beauty influencer and makeup artist known for his colorful creations and fearless self-expression. He has worked with leading beauty brands and launched his own makeup line, which caters to a wide range of customers. Manny’s down-to-earth attitude and artistic talent have earned him respect and influence in the beauty industry.